Discuss an advertising campaign that used violent imagery or sexual content.


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Discuss an advertising campaign that used violent imagery or sexual content. You may use the campaign you selected to analyze, or choose a new campaign.

Are there violent images or sexual content associated with the product? If so, what are they?
Is it overt or subtle in its tone? What is the anticipated reaction to the use of such content and images in advertising?
What does the academic literature on violent and sexual content in mass media suggest are the impacts of such content on individuals?

Provide at least 2 scholarly resources to support your answer.
  Violence See, Violence Do?
Adolescents’ contact with sexuality in mainstream media: A selection-based perspective

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