Lakeside Hospital has just received approval from the hospital board of directors to expand the current hospital to include a pediatric emergency care and hospital for children. Lakeside Hospital is located in Rochester, Minnesota. Your marketing team has been asked to develop a marketing plan for the new pediatric hospital to present to the senior executives and the board of directors. As part of your marketing plan, you have been tasked with the following:
Defining the target market.
Conducting a competitive analysis and a SWOT analysis.
Outlining the goals and marketing strategies.
Creating a marketing budget.
Providing an implementation plan, including a timeline.