Please use the attached documents. It provides the majority of the information needed for this paper. Submit a strategic plan of 15-20 pages (excluding the title page and appendices) with the following minimum components:
Executive Summary
History and Characteristics of the Institution
Mission, Vision, and Values
Goal and Objectives
Environmental Analysis/SWOT
Marketing & Competitive Strategies
Evaluation & Control
Appendices
Use headers and subheaders to identify the sections of the paper, along with APA format throughout the paper. The reference list should be placed as Appendix A. Supporting documents may be placed in additional appendices if so desired. No budget submission is required because, for the purpose of this assignment, all costs and resources have been approved.
Introduction: The introduction clearly and concisely states the paper’s purpose and is thought-provoking. The introduction clearly states the main topic and previews the structure and content of the paper.
Conclusion: The conclusion is effective and engaging. Reviews the main topics presented clearly and effectively summarizes accurate conclusions.