Discuss the factors that influence risk perception, including identification of specific factors that may affect risk perception related to your selected agent and how they may vary if exposure is acute versus chronic. (30 points)
For your selected agent, describe how you would apply the Principles/Cardinal Rules** of risk communication when advising an individual, parent/family, worker, or a community group. Explain. (20 points)
Consider that you are ‘the one with the information’ (e.g. the health professional, government official, researcher, etc.). Develop a risk communication statement:
Identify who is the intended recipient (such as a concerned individual, parent/family, worker, or a community group. Explain your selection. (5 points).
Present a risk communication statement/message that is tailored to influence risk perceptions of the intended recipient. (15 points).
Discuss how the communication statement/message is tailored to influence risk perceptions. Be specific. (15 points).
Describe your choice of communication channel/mechanism. Provide your rationale for this choice. (5 points)
Clear, logical writing; use of APA 7 format/style; text supported by at least 2 current sources of published literature (less than 6 years old). Credible websites (e.g., .edu or .gov) may be used for additional references. (10 points).